Xcellorate Ltd. – Kenzie Creation

Xcellorate rebranding and Corporate Identity Design 2023.

In February 2022, upon my arrival in London from South Africa, I started my role as the lead designer/brand manager at Xcellorate. Leading a team of 8 individuals, we undertook the task of building this brand from scratch and provided assistance to many clients in their brand development endeavours.

Among the various projects I spearheaded, Frecycle stands out prominently in the portfolio section of my work.

Assuming the role of lead designer in London marked a significant milestone in my career, and I flourished in this position.

Xcellorate Ltd. Scope:

Integrated design
Marketing
Event management
Brand management
Illustration

Additional Credits:

Kate Lane – Videography and photography
Bert Hussein – Creative Director
Viet Dao – Website designer
Please note – This was my proposed brand design before Xcellorate closed down.

About Xcellorate

Xcellorate functioned as a business incubator, aiding businesses of diverse scales in achieving successful launches and providing ongoing support post-launch. We offered a wide range of services encompassing design, videography, event planning, and marketing assistance to all clients. Despite experiencing growth in its initial two years, Xcellorate regrettably closed its operations six months after I left.

Logo

The initial logo featured geometrically shaped birds, symbolising the concept of “taking flight” in business. However, I believed it didn’t align with today’s minimalist design trends. Consequently, I designed the logo below to be clean and relatable, with the X still representing the idea of taking flight. I crafted the logo using my custom typeface.

Brand Tone & Visual Language

My goal was to craft a unique typeface exclusively for Xcellorate, mirroring the font utilised in the logo. Since I structured the brand’s identity around geometric shapes, I strived to include this trait in the typeface. PP Pangram is the font featured on my website. Notably, it shares resemblances with the Xcellorated font, boasting rounded edges and enhanced readability.

Typography

xcellorated

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PP Pangram Sans

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Colour

Social Media Toolbox

I was also assigned the responsibility of establishing a design presence for Xcellorate on social media, particularly on Instagram. My goal was to captivate users’ attention by incorporating the brand’s identity into each post and reinforcing its color scheme throughout the platform.