Undertaking this project at Xcellorate proved to be a considerable task for me. As the sole designer at the time, the responsibility for crafting the entire brand along with its illustrative and marketing components rested solely on my shoulders.

My objective was to design a brand that both had a sense of enjoyment and professionalism. The aim was to ensure that users of all ages, from the younger demographic to older individuals, would find delight in the brand’s user experience.

I developed assets for both the website and the app, with the latter eventually being released on both the App Store and Google Play Store. Additionally, I produced collateral such as brochures, shareholder updates, stickers, and more to support the company’s initiatives.