Zooter – Kenzie Creation

Zooter brand design & document templating

Zooter approached me in 2024 to design a brand identity that would set them apart from the competition. Embracing their vision ,I wanted to craft a brand that would leave a lasting impression.

I built the design with vibrant colors and dynamic elements, ensuring that Zooter’s presence would be impossible to ignore. With bold typography and striking visuals, the brand strikes confidence and energy, reflecting Zooter’s bold approach to reshaping the online shopping and delivery landscape.

Zooter Scope:

Logo Design
Rebranding
Marketing Material
Packaging
Brochure Design
Illustration

Additional Credits:

Zooter owned by Gordon Fraser

About Zooter

Zooter is an up-and-coming business in the realm of online shopping and delivery solutions. Born out of a vision to revolutionise the South African market, Zooter stands at the forefront of innovation, redefining the way goods are transported and delivered. With a focus on reliability, efficiency, and brand visibility, Zooter offers a comprehensive suite of services designed to address the shortcomings plaguing the industry in South Africa.

Brand Tone & Visual Language

Zooter’s brand tone creates a powerful visual identity that not only stands out on the road but also reinforces Zooter’s reputation for excellence and reliability in the minds of consumers.

Typography – Hando Soft

Francy Regular

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Colour

Yellow embodies energy and positivity, reflecting Zooter’s dynamic approach to delivery services. It grabs attention and communicates a sense of urgency, perfect for a fast-paced industry like delivery. Blue, on the other hand, symbolises reliability and trustworthiness. It instills confidence in customers, assuring them of Zooter’s commitment to safe and efficient deliveries. Finally, black adds a touch of sophistication and professionalism, elevating Zooter’s brand presence and distinguishing it as a leader in the industry.

Brand Identity

Zooter’s brand tone creates a powerful visual identity that not only stands out on the road but also reinforces Zooter’s reputation for excellence and reliability in the minds of consumers.

Brochure design & templating

In designing all of my documents for clients, I rely on Adobe InDesign to create professional and polished materials with high attention to detail, ensuring that every aspect of the document, from paragraph styles to layers and swatches, are organised and standardised. By establishing a consistent framework and utilising InDesign’s many features, I streamline the process of document creation, making it easy for anyone to access and utilise the templates created.